Vape Coil MVO — playbook
There is no shortage of suppliers quoting vape coil. The scarce thing is a supplier who will tell you which SKU to drop. We have been shipping vape coils long enough to know that the honest answer is usually a shorter list, and that is the answer we give.
Published 15 November 2024 · VapeWholesaleHub · Reading time 6 min
Assortment planning without the guesswork
This page is for online vape stores who want a working answer on specification, price and lead time before they commit a purchase order. We have written the detail down so nobody has to sit through a sales call to extract it.
Colour range is where assortments quietly die. Six finishes look impressive in a brochure and disastrous on a shelf with 40 cm of space. We recommend two finishes per core SKU and let the trial line carry the novelty.
A practical starting order for online vape stores is 120 units across two or three SKUs, not 120 units of one. That spreads the risk, gives your staff something to compare, and still hits the first price break.
Where the margin really sits
We publish a realistic band of 0.58 to 2.41 per unit for standard configurations at 120 units. Below that band you are buying a lighter specification; above it you are paying for finish, packaging or a smaller run.
The cheapest way to lower your cost per unit is usually to remove a SKU, not to negotiate a discount. Fewer lines means larger runs, fewer changeovers and a better price at the same quality.
Presentation that earns the step-up
Staff knowledge converts better than any poster. If your team can explain the difference between two coils in one sentence, the step-up SKU sells itself.
Counter space is finite. Three well-chosen SKUs outsell nine crowded ones, and the empty space signals a curated range rather than a clearance table.
- Private label files archived for future rebrands
- Seven-day defect reporting with replace-or-credit
- Batch codes traceable from carton back to production date
- Mixed SKU cartons to spread first-order risk
- Named account contact who has handled the product
- Specification locked in writing before production starts
Transit, consolidation and timing
Documentation travels with the goods: commercial invoice, packing list, and the certificate set for your market. We send a scanned copy before dispatch so your broker can clear the file in advance.
Damage in transit is nearly always a packing decision, not bad luck. Double-walled cartons, internal dividers and a drop-tested configuration cost a little more and save the argument at the other end.
Specification summary
| Resistance | 0.20 ohm |
| Build | Single wire |
| Wicking | Organic cotton |
| Fitment | Press-fit |
| Pack size | 3 per pack |
| Compatibility | Universal deck |
| Minimum order | 100 units per SKU, mixed cartons allowed |
| Lead time | 18 working days after artwork approval |
The detail above is what we hold ourselves to on every shipment, including the small ones. It is also the list we will walk through with you before the first order.
Frequently asked
How long does production take?
Around 25 working days after artwork approval for stock configurations, plus transit. Custom runs add roughly a week for tooling and a physical dummy. We confirm the date in writing on the order acknowledgement.
Can we order samples before committing?
Yes. Sample orders are shipped by air express and the cost is credited against your first production order above 120 units. We would rather you handle the sample than approve a specification from a photograph.
What documents come with a shipment?
Commercial invoice, packing list, and the certificate pack for your market: test reports, declaration of conformity and safety data sheets. We send scans before dispatch so your broker can pre-clear the file.
Related reading
Need a quotation on vape coils?
Send destination market, target price and quantity. Same-day reply on working days.
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